Why Apple?s new Back to School deal is good business

When you buy a new Mac for school this year, you get a $100 gift card for use in the iTunes Store, Mac or iOS App Stores or iBookstore. It used to be a free iPod touch: technically a better value. Still, Apple's playing it right.

Source: http://gigaom.com/apple/why-apples-new-back-to-school-deal-is-good-business/

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