The Daily's readership figures are less than a quarter of what they need to be to break even, Publicis Groupe executive VP John Nitti revealed in a discussion Wednesday. Relaying what it had heard directly from News Corp., the advertiser told Bloomberg that about 120,000 unique readers, which could include those on two-week trials, were being tracked every week. News Corp. chief Rupert Murdoch had said during the launch event that about 500,000 were needed to break even....
Source: http://feeds.macnn.com/click.phdo?i=2da54342e5bf54f463c36c85786e2eff
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